Diploma in Marketing

IQN is an international certification and examination body. They designs, assesses and awards different professional certifications and diploma programmes. IQN offers recognised, flexible and fast-track qualifications to help you upskill and prepare you for a new career in business.
With years of experience in providing high-quality qualifications, IQN can give you the support you need to successfully complete recognized qualifications. IQN’s qualifications are suited for professionals, students, or anyone with an interest in specialist areas. You can set your own flexible study and exam schedule through our test centres and registered centres located worldwide.

Credit Rating Bodies

IQN works closely with a number of SCQF Credit Rating Bodies in the UK. At present, IQN qualifications have been SCQF credit-rated by the Scottish Qualifications Authority, Edinburgh Napier University and City of Glasgow College.

Single Subject Diploma from IQN (UK)

International Qualification Network (IQN) မှ အသိအမှတ်ပြု ချီးမြှင့်သည့် Single Subject Diploma သင်တန်းများကို Newton International College  တွင်တက်ရောက်နိုင်ပါပြီ။

Duration
4 months

IQN Exam Registration Fees
£49 + Center Fee

Course Module
Markets & Marketing
The Marketing Process: Strategy & Planning
Customer Focus
The Marketing Environment
Buying Behavior
Marketing Segmentation & Positioning
Product
Place
Pricing
Promotion
Services Marketing

  • Marketing Defined
  • The Marketing Mix
  • Marketing Management
  • Marketing Departments
  • Societal Marketing & Social Responsibility

  • Marketing Strategy
  • Strategic Planning in Marketing Context
  • Marketing Audit
  • Environmental Scanning
  • Strategy Formulation Frameworks
  • The Marketing Plan

  • Identifying the Customer
  • Building Customer Relationships
  • Quality & Customers

  • Marketing and the Business Environment
  • The Economic Environment
  • Social and Cultural Factors
  • Political and Legal Aspects
  • Technological Issues

  • Customers, Buyers, Clients or Consumers
  • Consumer Buying Behaviour
  • Influences on Buying Behaviour
  • Cultural Factors
  • Social Factors
  • Personal Factors
  • Psychological Factors
  • Models of Buying Behaviour
  • Organisational Buying Behaviour

  • Understanding Market Segmentation
  • Segmenting Consumer Markets
  • Social ROLES, Status and Social Class
  • Family Life Cycle
  • Psychographics and Culture
  • Segmenting Industrial Markets
  • Positioning Products and Brands

  • Introduction to Product
  • Rewarding the Product
  • The Product Life Cycle ( PLC )
  • Product Range and Portfolio
  • Branding
  • Ansoff Growth Matrix
  • New Product Development

  • Places & Distribution: An introduction
  • What are the Distribution Channels?
  • Points in the Chain of Distribution
  • Selection of Distribution Channel
  • Ethics in Distribution
  • Physical Distribution
  • Just in Time ( JIT )

  • Importance of Price
  • Pricing Policy & Marketing Mix
  • Price Expectations
  • Pricing Strategy
  • Approaches to Pricing
  • Breakeven Analysis
  • Cost-Based Approaches to Pricing
  • Demand-Based Approaches
  • Other Aspects of Price

  • Promotion and Communicating with Customers
  • Advertising
  • Branding
  • Sales Promotion
  • Public Relations
  • Personal Selling
  • Stages of Personal Selling
  • Direct Marketing

  • Characteristics of Service Marketing
  • The Extended Marketing Mix for Services
  • Service Quality Practice

*** ထူးချွန်သော Marketer မှ မွေးထုတ်ပေးနိုင်ရန်အတွက် NIC မှကြိုဆိုပါသည် ။

Why Study IQN Diploma in NIC?

1) UK အစိုးရအသိအမှတ်ပြု SCQF (Level – 7) ရှိသော International Qualifications Network (IQN,UK) မှ တိုက်ရိုက်ချီးမြှင့်သော Diploma သင်တန်းဖြစ်ပါသည်။

2) Diploma အတန်းတိုင်းအတွက် installment plan ဖြင့်ပေးသွင်းနိုင်ပါသည်။

3) လုပ်ငန်းခွင်၀င်ရန်ပြင်ဆင်နေကြသူများ၊ ရာထူးတိုးလိုသူများအတွက် အထူးအခွင့်အရေးဖြစ်ပါသည်။

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  • SCQF (Level-7) အဆင့်ရှိသည့် ခိုင်မာမှုရှိသော Diploma ဖြစ်ပါသည် ။
  • ဤသင်တန်းသည် IQN (UK) မှ အသိမှတ်ပြုပေးအပ်သည့် Single Subject Diploma သင်တန်းဖြစ်ပြီး နိုင်ငံပေါင်း (၁၇၅) နိုင်ငံမှ အသိမှတ်ပြုထားသည့် Diploma ဖြစ်ပါသည်။
  • Essay type မဟုတ်ဘဲ Multiple Choice ဖြင့် Onlineမှဖြေဆိုရမည်ဖြစ်ပြီး (24) နာရီအတွင်း Exam Result သိရှိရမည်ဖြစ်သည် ။
  • NIC မှ စာမေးပွဲဖြေဆိုရာတွင် အခက်အခဲမရှိဖြေဆိုနိုင်ရန်အတွက် ဝါရင့်ဆရာ၊ဆရာမကြီးများ သင်ကြားပေးမည့်အပြင် အတန်းထဲတွင်လည်း Pre Test Exam များကိုလည်း လေ့ကျင့်ပေးမည်ဖြစ်သည် ။

For detail discussion, please contact to Newton International College at:

(09) 420 118 100,(09) 254 269 644,(09) 250 640 429,(09) 777 456 762

http://www.education.gouv.fr/acce_public